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Sync Optimizely data to Sourcetable

Optimizely

Optimizely enables businesses to deliver continuous experimentation and personalization across websites, mobile apps, and connected devices. The platform provides A/B testing and multivariate testing tools, website personalization, and feature toggle capabilities, and can be used to measure A/B testing results and cookie usage, among other important KPIs.

Sync Optimizely data to Sourcetable


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Find out how to make the most of your Optimizely data with Sourcetable

Sourcetable Benefits

Query analytics data quickly & easily

Optimizely allows users to carry out A/B testing and website personalization, using web content management and digital commerce tools. Sourcetable users can sync and combine data from Optimizely with inputs from other key platforms and databases, allowing them to keep track of key metrics and their interactions with other important activities and platforms, easily and at a glance.

Accessibility

Syncing your Optimizely data to Sourcetable allows users to query inputs from multiple analytics platforms without having to learn SQL – making your key e-commerce data readily available to all members of your team.

Automation

Sourcetable brings together key data from Optimizely and other platforms quickly and intuitively, allowing users to automate processes and freeing up time to focus on other important aspects of their websites.

Visualizations

Sourcetable comes with a full suite of visualization tools for your reporting needs - from bar charts and line graphs to burn charts, mapping, scatter plots, and more. Create visually striking dashboards and share with your team to identify the metrics that matter most.

How to get the most of Optimizely with Sourcetable

A Magic Wand

Smart Templates

Use out of the box tried and tested templates in order to cross-reference Optimizely data and enable data collaboration across your entire organisation

A Magic Wand

Quick Analysis

Analyse and cross-reference your developer and user analytics instantly in comprehensive, dynamic reports

A Magic Wand

Ease Of use

Compile all your Optimizely data into a spreadsheet, query it and find the key business insights behind the numbers, allowing you to confidently update and improve your website.

Who uses Optimizely data in Sourcetable

👨‍💻 Developers

👩🏼‍💼 Product Managers

🚀 Founders

🏢 Ecommerce businesses

Here's a sample of Optimizely data that will be available in your Sourcetable spreadsheets:

Show all (33)

ATTRIBUTE

Attribute defines the characteristics of audiences that decide which experiences they want to be included in.

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AUDIENCE

Audience defines the persons who can be included in the experiments

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CAMPAIGN_CHANGE_DEPENDENCY_HISTORY

Contains change id, campaign id, campaign last modified and dependent change id

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CAMPAIGN_CHANGE_HISTORY

Contains the history of changes that are made to a campaign

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CAMPAIGN_HISTORY

Contains associations of campaign and page along with columns of created, earliest, holdback, latest, name, status and url targetting information

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CAMPAIGN_METRIC_HISTORY

Contains associations of campaign history and event along with columns of aggregator, field, scope, and winning direction

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CAMPAIGN_PAGE_HISTORY

Contains association of campaign history and page.

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CONVERSION

Contains visitor id, session id, account id, entity id, user ip, user agent, referer, event type and name, value, revenue, quantity, revision, client engine and version

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CONVERSION_ATTRIBUTE

Contains conversion id, type and value

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CONVERSION_EXPERIMENT

Contains conversion id, campaign id, experiment id, variation id, and is holdback

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CONVERSION_TAG

Contains conversion id, key and value

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DECISION

Contains campaign id, experiment id, variation id, timestamp, process timestamp, visitor id, session id, account id, user ip, user agent, referer, revision, and client engine and version

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DECISION_ATTRIBUTE

Contains name, decision id, type and value

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EVENT

Contains project id, page id, archived, category, description, event type, key, name, created, is classic and editable

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EXPERIMENT_CHANGE_DEPENDENCY_HISTORY

Contains associations of change id, experiment history, experiment last modified and dependent change id

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EXPERIMENT_CHANGE_HISTORY

Contains experiment id, experiment last modified, action id, allow additional redirect, async, tag attribute fields, css fields, destination, extension id, name, operatorm selector, src, type and value

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EXPERIMENT_HISTORY

Contains campaign id, project id, url targeting page id, allocation policy, audience conditions, created, description, earliest, holdback, key, latest, name, schedule time zone, start time, stop time, status, type and url target fields

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EXPERIMENT_METRIC_HISTORY

Contains experiment id, experiment last modified, experiment history, event, aggregator, field, scope, winning direction

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EXPERIMENT_PAGE_HISTORY

Contains associations of experiment id, page id and experiment last modified

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EXPERIMENT_RESULT_HISTORY

Contains experiment id, experiment last modified, metric variation id, metric name, confidence threshold, end time, metric aggregator, metric conclusion loser and winner, metric event id,metric event id, metric scope, metric variation fields

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EXPERIMENT_VARIATION_ACTION_HISTORY

Contains association of variation id, experiment id, experiment last modified, page id, share link

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EXPERIMENT_VARIATION_HISTORY

Contains experiment id, experiment last modified, archived, description, key, name, status, weight

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EXTENSION

Contains project id, archived, created, description, edit url, enabled, implementation apply js, css, html, reset js, last modified and name

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FIELD

Contains extention id, api name, default value, field type and label

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GROUP

Contains project id, archived, created, description,last modified and name

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GROUP_ENTITY

Contains group id, kind and weight

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LIST_ATTRIBUTE

Contains project id, account id, archived, aws access key, secret key,

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PAGE

Contains project id, activation code and type, archived, category, conditions, created, edit url, key, last modified, name and page type

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PLAN

Contains plan name, status and unit of measurement

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PRODUCT_USAGE

Contains plan id, allocation term in months, end time, last updated time, overage cents per visitor, product name, start time, usage, and usage allowance

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PROJECT

Contains account id, confidence threshold, created, dcp service id, description, is classicm last modified, name, platform, socket token, status and web snippet fields

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PROJECT_STATUS

Contains project id, description, platform and status

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SDK

Contains project id and sdk name

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Sample companies

Online businesses integrating Optimizely with Sourcetable have access to all relevant data on A/B testing, cookie usage and lifetime value (LTV).

  • Retail online stores

    (eCommerce)
  • Content marketing platforms

  • B2B Platforms

  • Software as a Service

    (SaaS) companies
  • B2C Marketplaces

What makes Sourcetable special?

A Magic Wand

Interconnectivity

Connect, sync and query your Optimizely data with key findings from 30+ other sources, without SQL.

A Magic Wand

Collaboration

Create views and workflow templates to drive business decisions based on data from Optimizely and other platforms

A Magic Wand

Automation

Automate your Optimizely data and make time to focus on what matters most: selling your product

Frequently Asked Questions

How do I sync Optimizely data to Sourcetable?
Sourcetable is currently in Closed Beta. Sign up to the Beta here to tell us a little about yourself and request information on how to sync your Optimizely data.
Which analytics platform works best with Sourcetable – Optimizely or Google Analytics?
Sourcetable enables users to combine data from both platforms, enabling businesses to better understand the relationships among available data, and gain new insights for making better decisions or identifying new opportunities.
How easy is it to visualize my Optimizely data using Sourcetable?
Sourcetable spreadsheets are designed to be intuitive and user-friendly, so anyone can view key data from Optimizely - and complementary platforms such as Google Analytics and AppsFlyer - at a glance without code.




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