What is GoodData Platform

GoodData Platform is a multi-tenant analytics platform designed to cater to various user personas including business consumers, analytics engineers, and developer teams. Its architecture enables organizations to build repeatable analytics workflows and apply software engineering best practices. This facilitates the scaling of analytics across numerous teams, departments, and client companies.

The platform's architecture integrates a semantic layer to unify data analytics and business metrics, offering embedded integration and the management of data products such as SaaS solutions and internal analytics. GoodData Platform also incorporates AI into analytics and is built to scale with its multi-tenancy capability, ensuring secure data provisioning and separation.

GoodData's use of multitenancy allows for individual workspaces for each tenant, with a hierarchy of parent and child workspaces where the latter inherits entities from the former. Data filters control data accessibility in child workspaces. The platform employs OAuth 2.0 and OpenID Connect (OIDC) for secure authentication and provides APIs and a Python SDK for integration with third-party applications. Deployment options include public cloud, private cloud, or on-premise infrastructure.

What is Salesforce CRM Analytics?

Salesforce CRM Analytics, previously known as Tableau CRM and Einstein Analytics, is a suite of AI-powered analytics and business intelligence tools integrated within Salesforce's customer relationship management (CRM) platform. It enables users to analyze CRM data to gain insights into sales, service, and marketing operations.

Key Features

Salesforce CRM Analytics provides interactive visualizations and dashboard capabilities that allow users to explore data and uncover trends. Advanced AI and machine learning functionalities enhance data analysis, offering predictive insights and recommendations. The tool facilitates data-driven decision-making directly within the Salesforce ecosystem.

Integration and Customization

As a part of the Salesforce platform, CRM Analytics is tightly integrated with Salesforce data, allowing seamless access and analysis of customer information. It offers customization options to tailor analytics to specific business needs and workflows.

Collaboration and Accessibility

With CRM Analytics, collaboration is streamlined as users can share insights and reports within the Salesforce environment. Accessibility features ensure that users can engage with analytics on various devices, contributing to an informed and agile business strategy.

GoodData Platform vs Salesforce CRM Analytics

Analytics Capabilities

GoodData Platform is an end-to-end, AI-accelerated analytics tool that emphasizes building scalable data products with a no-code UI. Salesforce CRM Analytics, formerly Tableau CRM, focuses on CRM-related analytics within the Salesforce ecosystem.

Platform Modularity and Scalability

Both platforms are modular and scalable. GoodData provides a multi-tenant architecture, allowing for the distribution of analytics instances. Salesforce CRM Analytics is also scalable, focusing on seamless integration within Salesforce services.

Integration and Data Sources

GoodData captures and loads data from multiple sources and integrates with various databases. Salesforce CRM Analytics is optimized for Salesforce data but can integrate with external sources.

User Interface and Development Tools

GoodData offers a no-code UI and code-based tools for developers. Salesforce CRM Analytics provides a user-friendly interface geared towards business users with the ability to extend functionality using Salesforce's development tools.

Analytics Engine and Query Language

GoodData features FlexQuery, an analytics engine using open source tools and caching mechanisms. Salesforce CRM Analytics uses the Einstein Analytics Engine and SOQL for querying.

Collaboration and DevOps Integration

GoodData supports collaboration with DevOps, DataOps, and BI teams and integrates with CI/CD pipelines. Salesforce CRM Analytics provides collaboration features within the Salesforce platform, with a focus on CRM data governance and workflows.

Community Support and Resources

GoodData has a Slack channel for community support, a VS Code plugin, and comprehensive documentation. Salesforce CRM Analytics taps into Salesforce's extensive community, documentation, and learning resources.

Explore Sourcetable as an Alternative to GoodData Platform and Salesforce CRM Analytics

Sourcetable offers a unified spreadsheet interface for data analytics, positioning itself as a straightforward alternative to GoodData Platform and Salesforce CRM Analytics. Its simplicity in aggregating data from various sources caters to users seeking real-time data manipulation without the complexity of traditional BI tools.

With its ability to seamlessly integrate with multiple data sources, Sourcetable provides a practical solution for users to query and manage data. This contrasts the broader analytics capabilities of GoodData, which can be more than required for users who prefer a spreadsheet-centric approach.

The spreadsheet-like environment of Sourcetable appeals to businesses that prioritize quick data access and manipulation over the extensive analytics and visualization features of platforms like GoodData and Salesforce CRM Analytics.

Sourcetable's real-time data querying functionality offers an immediate and familiar experience for those accustomed to spreadsheet software, diverging from the more comprehensive, yet potentially overwhelming, analytics options of its competitors.