What is AdRoll?

AdRoll is a comprehensive marketing platform that has been operating for 15 years. It offers a range of services designed to help businesses manage and optimize their online advertising campaigns. Utilizing data accumulated over 15+ years from hundreds of thousands of brands and billions of shoppers, AdRoll's platform is uniquely positioned to deliver effective marketing solutions.

The platform's industry-first automation builder enables marketers to take full control of their campaigns across various channels, including display, social, and email, all from one centralized location. This tool provides the flexibility to run campaigns on millions of websites and mobile apps, as well as the ability to launch, pause, and edit these campaigns with ease.

AdRoll's advanced AI technology is a critical component of the platform, making billions of predictions per second and outperforming even the most skilled marketers in attracting and retargeting the right customers. By using machine learning, AdRoll's AI ensures that marketing efforts are not just expansive but also precise and effective.

For businesses seeking additional support, AdRoll offers managed services. These services act as an extension of a company's marketing team and are dedicated to helping achieve marketing goals, whether through retargeting, brand awareness, or other strategies designed to reach and convert customers on platforms like Facebook, Instagram, Pinterest, TikTok, and through email campaigns.

Effortlessly Integrate Adroll Data with Sourcetable

Streamline your data management by leveraging Sourcetable for your ETL processes directly from Adroll. Sourcetable's ability to sync live data from a wide array of apps and databases, including Adroll, positions it as an optimal choice over third-party ETL tools or in-house solutions. By choosing Sourcetable, you benefit from a seamless integration that simplifies the extract-transform-load sequence into an intuitive, spreadsheet-like interface.

Using Sourcetable eliminates the complexity often associated with traditional ETL tools or the resource-intensive task of building a custom ETL solution. Its user-friendly interface is designed for ease of use, enabling you to automate data pulls and integrate business intelligence without the steep learning curve. This not only saves time but also allows you to focus on analyzing the data rather than managing the ETL process. Experience the convenience and efficiency of managing your Adroll data with Sourcetable, and transform the way you work with your data.

Common Use Cases

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  Consolidating AdRoll data with other marketing sources like Mailchimp, Salesforce, HubSpot, Shopify, and Google Analytics into a spreadsheet for comprehensive analysis
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  Transforming and preparing AdRoll data within a spreadsheet for measuring campaign performance and optimizing advertising strategies
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  Automating the import of AdRoll data into a spreadsheet to streamline marketing tasks and increase conversions

Frequently Asked Questions

What are ETL tools and how are they used with AdRoll?

ETL tools are used by data engineers and data analysts to process and analyze large volumes of data. For AdRoll, an advertising platform, these tools can automate the extraction, transformation, and loading of data from various sources for effective digital marketing and business analysis.

Which ETL tool integrates well with AdRoll and other common Google tools?

Fivetran is an ETL tool that offers a range of prebuilt and customizable integration and replication features, and it is integrated with other commonly used Google tools, making it suitable for use with AdRoll.

What common transformations are performed by ETL tools in AdRoll's data processes?

Common transformations include data conversion, aggregation, deduplication, filtering, data cleaning, formatting, merging/joining, calculating new fields, sorting, pivoting, lookup operations, and data validation.

How do ETL tools benefit AdRoll's performance and data management?

ETL tools benefit AdRoll by providing native notification and logging features for tracking changes and failures, offering staging areas for auditing and faster data loading, and enabling data profiling to maintain data quality.

What are some common ETL tools available for digital advertising, including AdRoll?

Common ETL tools for digital advertising include Integrate.io, Airbyte, Stitch Data, Fivetran, Rivery, Skyvia, and Blendo. These tools offer a variety of features such as data connectors, integration capabilities, and support for both ETL and ELT processes.