What is Supermetrics?

Supermetrics is a marketing data unification tool that simplifies the process of integrating data from over 150 platforms. This powerful tool is utilized by businesses responsible for 15% of the global online ad spend. Notably, it offers a cost-effective solution, being 80% less expensive to maintain than creating custom integrations. Moreover, Supermetrics is known for its efficiency, reducing reporting time by half for its users.

In addition to its capabilities as a software tool, Supermetrics provides a service that enhances user experience through reliable communication. It keeps users informed about incidents via email notifications and Slack updates. Furthermore, Supermetrics maintains a comprehensive status page, where users can view the operational status of all systems, data destinations, and data sources involved in their marketing data ecosystem.

Supermetrics also defines a set of data types that serve as classifications for the type of data a field should return, the kind of data a field represents, and the format of the data. These classifications are intrinsic to the Supermetrics platform, ensuring that data is accurately categorized and interpreted for effective analysis and reporting.

Supermetrics Plugins for Excel

Supermetrics is a powerful plugin for Excel that enhances its capabilities by enabling data integration from over 100 data sources. This tool is pivotal for organizations looking to streamline their data analysis and reporting processes within Excel.

Automatic Data Refresh and Reporting

With Supermetrics, users can set up their reports to refresh automatically, ensuring that the most current data is always available. Additionally, Supermetrics can be configured to email updated reports to stakeholders, optimizing the distribution of key information.

Advanced Data Analysis with Formulas

Supermetrics allows users to leverage advanced formulas within Excel to conduct in-depth data analysis. This integration not only saves time but also provides more insights by utilizing the familiar formula functions of Excel, enhanced by the power of Supermetrics.

Connector Maintenance

One of the key benefits of Supermetrics is that it maintains all the connectors, which ensures a seamless data flow from various platforms directly into Excel. This maintenance removes the burden from users, allowing them to focus on data analysis rather than technical setup.

Compliance and Security

Supermetrics is committed to security and compliance with industry standards, being a SOC 2 Type II, GDPR, and CCPA compliant solution. This ensures that users are operating within the parameters of data protection regulations, making it a trustworthy tool for businesses handling sensitive information.

Common Use Cases

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  Streamlining Data Collection
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  Automated Reporting and Notifications
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  Data Analysis and Optimization
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  Collaborative Team Access
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  Compliance and Data Security

Frequently Asked Questions

How do I install the Supermetrics add-in for Excel?

You can install the Supermetrics add-in from the Add-ins options in Excel or from the Office Store. The installation is supported on Excel 2016 or newer, and Excel Online. For some Office versions, Internet Explorer 11 is required for add-ins. If you encounter issues, you may need to contact a Microsoft administrator.

Can the Supermetrics plugin for Excel connect to many data sources?

Yes, the Supermetrics plugin can integrate data from over 100 different sources, including marketing, ecommerce, and sales platforms.

Is there a trial available for the Supermetrics Excel plugin and what are its limitations?

A 14-day free trial is available for the Supermetrics Excel plugin. The trial includes a 14-day backfill limit, a maximum of 3 accounts per data source, and up to 100 queries per day per data source.

How does Supermetrics ensure the security of my data?

Supermetrics places a high priority on data security and protection. It is SOC 2 Type II, GDPR, and CCPA compliant, does not store data permanently, and encrypts data transfers with HTTPS.

Can administrators deploy Supermetrics for their organization?

Yes, administrators can use Centralized Deployment by Microsoft to install the Supermetrics add-in for users in their organization.