What is Adobe Analytics?

Adobe Analytics is a powerful tool used for collecting data and analyzing digital customer interactions. It assists organizations in gaining in-depth insights and understanding of customer behavior through versatile reporting and predictive intelligence. This service is crucial for businesses aiming to enhance user experiences by providing a comprehensive analysis of various customer touchpoints.

The software offers a range of interfaces tailored to different user roles including administrators, analysts, end users, and developers. With its advanced features, Adobe Analytics allows for the integration of digital data, real-time segmentation, and the creation of custom variables for precise, data-driven decision-making.

Adobe Analytics is not just limited to quantitative data; it also analyzes qualitative data, thus providing a holistic view of the digital ecosystem. It employs a variety of tools and methods such as regression, factor, and dispersion analysis to transform diverse data into actionable insights. Additionally, Adobe Analytics is a part of an integrated suite of services within the Adobe Experience Cloud, facilitating a seamless flow of insights into action across various platforms.

Adobe Analytics Plugins for Excel

Installation of Adobe Report Builder

The Adobe Analytics Report Builder is an Excel plugin that facilitates customized data requests from Adobe Analytics. To install the Report Builder, navigate through the Excel menu by clicking Adobe Experience Cloud > Analytics > Tools > Report Builder. Ensure that you are using the correct version of MS Excel, as the plugin requires either a 32 or 64-bit version. Installation must be performed with administrator permissions, and users must be part of a Product profile with the Report Builder permission granted.

Using the Report Builder Plugin

To use the Report Builder plugin in Excel, access it via Adobe Experience Cloud > Analytics > Tools > Report Builder. This tool is specifically designed as an Add-In for MS Excel to streamline analytics tasks. If you encounter any issues accessing the Report Builder, contact your Adobe Analytics Administrator to verify that you have the necessary permissions within a Product profile.

Benefits of Using Adobe Analytics Excel Plugins

Adobe Analytics Excel plugins significantly enhance data analysis by allowing the user to build customized requests directly from Adobe Analytics into Excel worksheets. These requests can be dynamically linked to cells within the worksheet, thus enabling real-time data updates and customization in data presentation. This integration simplifies the process of managing and transforming analytics data within the familiar environment of Excel.

Common Use Cases

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  Use case 1: A digital marketing analyst imports real-time analytics data into Excel to monitor campaign performance
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  Use case 2: A business intelligence specialist creates customized visualizations in Excel for stakeholder reporting
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  Use case 3: A data scientist uses the plugin to perform specialized analyses and create custom reports for predictive modeling
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  Use case 4: A marketing manager sets up Adobe Sensei alerts within Excel to be notified about significant changes in data patterns
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  Use case 5: An analyst combines multiple report suites in Excel to provide a comprehensive view of cross-platform analytics

Frequently Asked Questions

What is Adobe Analytics Report Builder for Excel?

Adobe Analytics Report Builder is a plugin for Excel that allows users to create customized reports and analyses using Adobe Analytics data within Excel. It enables the import of real-time digital analytics and the combination of data from multiple sources.

Can I create customized visualizations with Adobe Analytics Report Builder?

Yes, the plugin allows users to create customized visualizations in Excel to meet specific business or user needs.

Is it possible to automate report creation and delivery with the Adobe Analytics plugin?

Yes, the plugin can automatically create and deliver scheduled reports in various file formats.

Does Adobe Analytics Report Builder support data from multiple Adobe Analytics report suites?

Yes, it provides access to multiple report suites for insights across different sites, business units, or departments.

How does Adobe Sensei integrate with Adobe Analytics Report Builder?

Adobe Sensei powers intelligent alerts for statistically significant events in the data, which can help users identify important changes or trends.