What is Omniture?

Omniture, now known as Adobe Analytics, is a software product from Adobe that serves as a data analytics platform. It provides extensive tools for reporting, visualizations, and analysis of customer data, enabling users to discover actionable insights. As a software tool, it is designed for data usage tracking, particularly in the context of marketing actions. Omniture setups are customized for each implementation, which means installations can vary significantly in terms of default displays and report groupings.

Omniture offers a suite of features that includes dashboards, calculated metrics, segments, and a variety of reports such as acquisition overview, visitor profile, page flow, site speed, and products report. These features equip users with the ability to track, analyze, and report on user interactions and site performance.

In terms of service, Omniture includes data usage policies that are essential for compliance with data governance. These policies involve restricting data activation based on data usage labels to ensure proper handling and activation of data in accordance with privacy and compliance requirements.

Omniture Plugins for Excel

Omniture Excel Plugin

The Omniture Excel plugin is a versatile tool that enables users to directly access and edit reports from multiple report suites within Excel. This functionality allows for on-the-fly report modifications, ensuring that data analysis and decision-making processes are both efficient and flexible.

Omniture Integration with Excel

Omniture, also recognized as Adobe Analytics, can be integrated with Excel in several ways. Users can take advantage of Omniture's built-in reporting features or use Omniture's API to extract data. Additionally, third-party tools such as Improvado provide a robust solution for integration. Improvado is considered the best method for integrating Omniture with Excel due to its ability to manage the entire data pipeline, from extraction to visualization. It's a scalable, customizable, and easy-to-use platform that offers excellent customer support.

Omniture Excel Reporting

Omniture Excel reporting, a core feature of Adobe Analytics, empowers users to generate Excel reports utilizing Adobe data. It not only facilitates specialized analyses within Excel but also allows for the creation of customized visualizations. Users can create comprehensive reports that span multiple report suites. Further enhancing its capabilities, Omniture Excel reporting incorporates triggers for alerts using the intelligence of Adobe Sensei.

Common Use Cases

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  Real-time data analysis
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  Scheduled report generation
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  Customized data visualization
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  Data merging and cleansing
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  Interactive dashboard creation

Frequently Asked Questions

How do I create a report using Adobe Analytics data in Excel with the Omniture plugin?

You can create a report by connecting to Adobe Analytics data using the plugin, which integrates with Excel's toolbar and ribbon. Once connected, select the tables and columns you wish to include and utilize Excel's formatting tools to customize your report.

Can I schedule automatic report creation and delivery with the Omniture plugin?

Yes, the plugin offers the ability to schedule automatic report creation and delivery in various file formats.

How do I connect to Adobe Analytics data using the Omniture plugin in Excel?

To connect, supply your credentials through the connection wizard and use the CData data access toolbar added to Excel after the plugin's installation.

Is it possible to combine data from multiple sources with the Omniture plugin?

Yes, users can combine data from multiple report suites for insights across different sites, business units, and departments.

Can I receive alerts for significant events in my data with the Omniture plugin?

Adobe Sensei triggers intelligent alerts within the plugin when significant events occur in the data.